OLD ADVERTISING METHOD
advertising > consumers > sales
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NEW BRAND DRIVEN METHOD
engagement > consumers > loyalty
CONSUMER GROUPS
Adults
Kids
Male
Female
Baby Boomers
Gen X
GenY
Athletes
Non-Athletes
Pilots
Travelers
Businesses
ENVIRONMENTS
• Retail Store
• Web Site
• Social Network
• Online Store
• Television
• Radio
• Newspaper
• Event
• Phone
• Mobile
• Home
• Work
• Activities
BRANDS
• Products
• Services
• Companies
contact stucky design
316.858.2888
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OBSERVE, QUESTION, RESEARCH, PARTICIPATE, INVOLVE, CHALLENGE, SUGGEST, INSPIRE, CREATE, LEAD, COLLABERATE AND BE INSIGHTFUL.
At Stucky Design, we believe the brand is everything. It is every experience consumers have with your product, service, and company. It is the brand identity, packaging, the retail environment, tthe way you answer the phone, customer service, the warranty, the forms you fill out, price and even how your employees are treated. If it relates to your company, it is part of branding.
INSIGHT MAKES US DIFFERENT
Successful branding is a collabrative process. So, we start by listening, observing and asking questions. Sometimes we tug and pull to get to that which makes your brand special and will differentiate to make consumers respond.
Then we fasttrack the process by studying, researching, and expanding our knowledge base. We attend tradeshows, conferences, seminars as well as participate the industry trade organizations. We do all this to develope valuable insight that allows us to challenge, suggest and inspire brand strategy.
Our approach to branding is to gain insight into the brand, so we ideate experience solutions that engage consumers.
Engagement is the new method of driving sales. Where the old method of advertising to consumers to drive sales is still valid, it has been obsorbed as a part of branding and is no longer only solution. Engagement makes it easier to connect. By consistently connecting you can build consumer trust and even their loyalty.
(illus. 2)
Building brand loyalty is important because it puts your brand in the position to gain insight from your consumers. They will tell what the like or dislike about your products, services and company. Consumers will even tell what the are looking for next wehn you get the loyalty level.
Founded on the idea of bringing something more to the table, Stucky Design has been delivering insight for nearly 20 years.
Passionate about the work and the brands we work with, our goal is to be a trusted partner and the best benefit to our clients. We just want them all to be wildly successful.
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The above chart illustrates the relationship between brands, consumers and marketing environments.
Fully engaging consumers means that you are delivering your brand message to the right targeted consumer group in the correct environment. Consumers will listen, react and engage your message if it is in the approriate environment. For example no one likes sales calls while they are eating dinner with the family, but that same mesage might elict a positive response if it was a direct mail piece.
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(Illus. 2)
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